Venture capitalists have a bad habit of overanalyzing the status quo and plotting their strategy around “new normals”.
This is self-defeating behaviour, for a number of reasons:
- VCs routinely invest on horizons of a decade or more, while the future is mercurial.
- Markets are cyclical. If a particular dynamic is biting hard today, that may signal change.
- Simple, coherent narratives are compelling, but that does not mean they are accurate.
Here’s a simple truth which may spare investors some time and anxiety:
Temporal market perspectives are worthless. They are either well-intentioned but misdirected or they are being used to sell a particular version of reality. At best they are a waste of time and at worst they are a distraction from sound strategy.
One group of investors is anxiously venting in the groupchat about round prices and competion from “tier-1” firms.
Another group is reading Charles Stross, talking to founders and contemplating the future.
Be the latter, their returns are better and they have more fun.
To illustrate with one example of a prevalent temporal narrative:
“The market has concentrated into platform firms with huge brand power, they now dominate the best deals. Fewer companies matter each year, so access is an edge. Small and emerging managers must adjust to this by finding ways to access these companies.”
Here’s an allegory from the beer industry to illustrate why it is silly to build a 10-15 year fund strategy around this reality:
In the 1980s, it was a widely held belief that competition in the US beer industry was over. The market was reduced to 43 breweries, each with household names and economies of scale. Smaller breweries either worked on contract with them, or went out of business. This example was used in Michael Porter’s “Competitive Strategy” to illustrate incumbent advantages.
It was precisely these conditions which enabled the craft beer boom of the 1990s:
“Brewers took to brewing only one style. I call this type ‘industrial beer’. Industrial beer became a blight on the beer world and almost eliminated all varieties of competition. Worse, the industrial brewing establishment took to brewing even paler, ever more tasteless beers, such as high alcohol ‘malt liquors,’ ‘dry beers’ and now ‘ice beers.’ Today’s craft brewing movement is a reaction against that mongrelization of beer.”
Fred Eckhardt, brewing writer, All About Beer
Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry (Carroll & Swaminathan, 2000)

As the industrial brewers grew, they focused on generic styles of beer that were widely appreciated by the public. In doing so, they abandoned a core audience of enthusiasts who had to look elsewhere for quality. The subsequent growth of a quality-oriented craft beer industry found traction with the public, leading to a boom for smaller brewers.
This is “resource-partitioning theory“, which is generally used to describe the “barbelling” of mature markets, which divide into large generalists and small specialists, leaving a hollow middle.
Many are already talking about barbelling in venture capital, as if that change is afoot. It is not. Venture capital is not yet a mature market. There is no barbelling, just a decimation of small and mid-sized firms in favour of a growing industrial VC complex.
Barbelling is what comes next if the market is allowed to respond rationally.

If everything proceeds as it should, venture capital will reach a productive equilibrium. This would reflect the market organising itself around the desired outcomes of driving returns for investors and supporting innovation.
However, none of this is a given. The narrative outlined earlier is aimed specifically at holding back this shift in favour of further agglomeration; organising around fee income incentives.
It tells LPs that small managers are a struggling category. It tells GPs to give up on the traditional boutique venture strategy in favour of catering to the incumbents. It frames today’s market reality (limited exits, larger winners) as a permanent change that benefits the largest firms.
None of this is true. In fact, a typical and rational response to the rising cost of capital (i.e. interest rates rising since 2021) is that private companies would seek earlier exits. A greater volume of exits, happening earlier, would specifically benefit the smaller boutique venture strategy.
Essentially, the only threat to small and emerging managers is that they are talked out of doing their job well by opposing interests (and unwitting middlemen).
They must either learn to discern fact from fiction, and friend from foe, or simply ignore the distractions.
The same is true for LPs, who ought to be smart enough to recognise the market cycles and time horizons on which venture capital operates. The are equally vulnerable to simple narratives that can negatively shape allocation.
The venture market must resist being talked out of positive evolution toward a more productive end state.
But the vast majority of today’s AUM has been accumulated on the premise that the status quo will persist or deepen, so the naysayers are loud and persuasive.
In summary:
Greatness is idiosyncratic; it doesn’t care what anyone else thinks.
Allocate consistently and rationally with a strategy that delivers the best possible returns.
These are the only permanent truths of venture capital.
(top image: “Pinel, médecin en chef de La Salpêtrière, délivrant des aliénés de leurs chaînes”, by Tony Robert-Fleury)
Addendum: a brief story about wine which carries a similar message:
“Up until 1976, everyone was certain that only the French could produce truly great wine. They had too many advantages of culture, expertise and terroir. If you really understood wine, you drank French wine.
This status-quo shaped opinions around the world, and the wine industry had become comfortably centralised around French producers.
Then a blind tasting event was organised in Paris by a British wine merchant, Steven Spurrier, pitching French wine against American upstarts. A panel of French wine experts was assembled to judge. The concept seemed so hopeless that some journalists didn’t even bother to show up and cover the event. There could be only one possible outcome, French domination.
At this event, now known as the “Judgement of Paris”, American wines won both categories. The judges were so embarassed that some tried to change their scores. It fundamentally changed attitudes in the industry, improving the market for other regions.
The French wine industry took this loss because they were seduced by their own marketing and insulated from their competition. It had been impossible for them to conceive of anything but total victory.
The lesson here is not that the French don’t make great wine — they do. The lesson is that to understand what “great wine” looks like, you need to be open to options from anywhere, and you might be surprised.”
The lesson here is that at the point when the market appears to be organised around a particular status quo (not just producers but merchants, reviewers, infrastructure, etc), there is the the greatest opportunity for disruption.

















